Skittles recently made the decision to change Skittles.com after the last epic fail of turning Skittles.com to a Twitter Search page, which led to things from racial slurs to pedophilia talk.
The new design of Skittles.com allows visitors to experience the never-ending page of colorful images. These weird images have given them attention in social media space. Over 3,6900,000 fans on Facebook, and their Twitter page is growing, as the account was just created. When you visit Skittles.com, you will notice as you scroll that there are buttons throughout inducing you to follow Skittles on Twitter or become a fan on Facebook otherwise allowing you the option to tweet this image. I find this marketing scheme interesting, as it seems the sole purpose to launch the site is to gain more Facebook and Twitter followers. This shows to me how important it is for well-known brands to have social media presence to build and gain loyal followers.
I am proof that this tactic has worked, as I have just followed them on my Twitter.
Even so, Skittles should do more with their webpage. Relying are wacky images isn't enough. There seems to be a recurring theme of discussions in class. Listen and learn from your consumers by observing and interacting with them! True that Skittles will be gaining followers and fans, but what is the gain here in building this website besides trafficking people to Facebook and Twitter? Skittles.com currently does not provide room or space for visitors to comment or interact. The only interaction I am having on this website is with myself and scrolling my mouse....
Reference: http://www.techcrunch.com/2010/02/05/skittles-website/
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