Wednesday, February 17, 2010

Google Buzz lesson learned..

If you have been observing Google Buzz over the past week or so, you should know that it hasn't received many compliments. I'm sure Google knows that they messed up. There was much pressure to launch Google Buzz early this year, so it seems that the product was not tested out properly. However, aside from the rash decision, I think the main issue here is force-feeding users with Google Buzz.



We've had many discussions in class about the success of applications and/or online communities based on its user functionality and wireframe. This incident with Google Buzz and changes to Facebook design in the past few weeks have made me realized the struggles that providers face to balance amongst user functionality, usability, and flexibility...

In the last fifteen years, we have been comfortable purchasing PCs and MACs that come with basic programs; but as the owner, we have the freedom to install additional softwares/applications. Another example is the iPod, which comes with the essentials: Phone list and call functions, calendar, notes, clock/alarm, weather forecast, google maps, and iTunes (which allows you to install new/delete applications). People like the option and flexibility, but not so when it's forced upon us. Even when it's social-media related. With Google Buzz, people find it to be a clutter and it's a non-essential forced into Gmail. At the same time, people are struggling to figure out how to use it, especially since Google hasn't done the best in teaching users how to use the application. I just searched for Google Buzz on Howcast, nada. Facebook and Twitter have uploaded many how-tos on here in the past and have had millions of viewers.
Note to Google: Upload a video on Howcast!

Reference: Google Buzz Warning: Force Feeding Users can Result in Vomiting

1 comment:

  1. good point! I am linking your article to my post here: http://socialmediaisgreat.blogspot.com/2010/02/from-google-wave-to-google-buzz-or-vice.html

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